The name of the game now is to shoot and shoot and shoot everyday. The Vertical Integration crew has been shooting mad amounts of footage and stills. Vertical Integration is what we have come to call the consortium of rippers that are multi-talented people in many different aspects of the industry. The crew includes athletes Ben Geiger, Zach Houston, Jon Gurry, and myself. Gurry is a top-notch published photographer and Freeheel ripper. Geiger, Houston, and myself are filmers with footage appearing in ski movies, commericials, and television shows. We have all come together to gather as much material as possible by integrating the different avenues of the industry into one to achieve common goals. The VI crew is pooling talented athletes, resources, equipment, and networks together to build one joint production force. We are involved in projects with Tough Guy Productions, Lipstick Films, Freeheellife.com, and a variety of other companies including Descente, DNA, Parks Sportsmen, and Ogden city, Utah. So far so good as we are getting it done even with the low snowpack we have been experiencing here in Northern Utah. It is tough going right now, but we are finding the goods out there.